Publicis Groupe acquires EmporioAsia

Media Asia 22-May-08, 09:14

SHANGHAI - Publicis Groupe has acquired Shanghai digital marketing specialist EmporioAsia, with the agency set to be rebranded EmporioAsia Leo Burnett.

Current CEO Vincent Kobler will continue to head the agency, which will operate alongside Arc under the Leo Burnett China umbrella.

Founded in 1999, EmporioAsia has 35 staff members, and counts Hilton Hotels, China Eastern Airlines and Philips on its client list.

The talent and expertise of EmporioAsia will help us maintain a leading edge in what is largely considered to be one of the most promising advertising markets in the world,” said Maurice Lévy (pictured), chairman and CEO of Publicis Groupe.