The Week: Grey wins £5 million British Heart Foundation account
Grey London has won the £5 million British Heart Foundation advertising account after a pitch against Mother, WCRS and The Red Brick Road.
The charity has also hired PHD to handle its media planning and buying
business following a pitch against Mediaedge:cia and Arena BLM. The
incumbent, Manning Gottlieb OMD, declined to repitch. Both reviews were
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In the past, the charity has used agencies, including Farm, Euro RSCG,
Lowe and Rainey Kelly Campbell Roalfe/Y&R, on a project basis. Grey will
handle three briefs, including the chest pains and kids "food for
thought" campaigns, as well as a corporate brand push in early 2009.
David Barker, the head of communications at the BHF, said: "Both Grey
London and PHD excelled in their creative and longer-term strategic
thinking.
"This exciting partnership will give us a consistent voice and approach
in reaching diverse people with a range of important social and health
messages."
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