The Week: Grey wins £5 million British Heart Foundation account
Grey London has won the £5 million British Heart Foundation advertising account after a pitch against Mother, WCRS and The Red Brick Road.
The charity has also hired PHD to handle its media planning and buying
business following a pitch against Mediaedge:cia and Arena BLM. The
incumbent, Manning Gottlieb OMD, declined to repitch. Both reviews were
ADVERTISEMENT
In the past, the charity has used agencies, including Farm, Euro RSCG,
Lowe and Rainey Kelly Campbell Roalfe/Y&R, on a project basis. Grey will
handle three briefs, including the chest pains and kids "food for
thought" campaigns, as well as a corporate brand push in early 2009.
David Barker, the head of communications at the BHF, said: "Both Grey
London and PHD excelled in their creative and longer-term strategic
thinking.
"This exciting partnership will give us a consistent voice and approach
in reaching diverse people with a range of important social and health
messages."
Jobs
- STAFFING AGENCY :: INTEGRATED AGENCY, Dylan*
- ,
- CEO, PPA
- Six Figure basic, Central London
- ACCOUNT EXECUTIVE :: EXPERIENTIAL, Dylan*
- Good Benefits, Central London
Comments