Gatorade to roll out £6m UK ads
PepsiCo is embarking on its first UK work for its Gatorade brand to highlight the scientific heritage of the drink.
The £6m work, created by Abbott Mead Vickers BBDO, encompasses
press, outdoor and online ads, and introduces the strapline 'The science
of winning'.
The activity, which breaks next Monday, comprises five ads intended to
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highlight the link between science and sporting excellence. Three of the
executions feature athletes, including a boxer and swimmer, in a
laboratory surrounded by apparatus.
Gatorade launched in the UK this month following a soft launch last
year.
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