New campaign: Bmi
Bmi is launching a TV drive promoting the airline's portfolio of destinations to business travellers.
The 'No view' campaign recounts the story of a businessman who travels
to several countries as part of his job, but doesn't have time to enjoy
the local hospitality or scenery. The final scene, which shows him
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enjoying the comfort of a bmi business-class cabin, is intended to
communicate the airline's understanding of the life of a business
traveller. A voiceover by actress Tamsin Greig reveals that 'bmi now
flies to over 40 business destinations worldwide'. The ad, which breaks
on 2 June, introduces the strapline 'Enjoy some bmi time'.
Creative agency: Euro RSCG
Media agency: PHD.
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