Dairy Crest sales post strong rise
Dairy Crest is gaining ground in the dairy spreads market at the expense of Unilever.
The dairy firm posted a 24% increase in annual profits, driven by strong
sales of its brands, which include Cathedral City, Clover and Frijj.
For the year to 31 March, Dairy Crest's profits rose to £96.1m.
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£58.5m, according to ACNielsen. Dairy Crest said the brand had
been boosted by the introduction of an Omega 3 variant last year.
By contrast, sales of Unilever's I Can't Believe It's Not Butter product
have slipped to a two-year low of £30.6m. One industry insider
said the low-fat spread, which was the dairy spread category leader in
the 90s, has distribution levels of just 30% in the UK.
Dairy Crest also revealed that it plans to launch a lighter variant of
its Clover spread.
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