Bigmouth secures furnishing brief
Independent digital marketing agency Bigmouthmedia has picked up the UK natural search account for Canadian home-furnishing store HomeSense.
Bigmouth's retail department, led by senior strategist Finlay Clark,
joined up with HomeSense in the run-up to the retailer's website launch,
which has coincided with a series of store openings across Britain this
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Lyndsay Menzies, managing director of Bigmouthmedia UK, said: "Rising to
the challenge of the web has been one of the biggest issues facing the
high street in recent years.
"Our knowledge of the pitfalls involved was crucial to winning the
contract, and will be aimed at ensuring HomeSense hits the ground
running."
The Homesense account is one of a number of wins for Bigmouth, which can
now lay claim to more than 300 clients.
Last month, the firm, which has its headquarters in Edinburgh,
strengthened its grip on shopping group Arcadia's search marketing
account after being appointed to handle paid and natural search for
retailer Wallis.
Bigmouthmedia also runs search marketing for six Arcadia brands
including Burton, Dorothy Perkins, Miss Selfridge, Topman and Topshop.
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