Glue London lands digital Bacardi task

Campaign 30-May-08

Bacardi Global Brands has appointed glue London to create a global digital advertising campaign based on the brand's 146-year history after a pitch against undisclosed roster agencies.

The digital-only campaign is a new project and will not be supported by
any above-the-line work.

Glue is an existing Bacardi roster agency, and has previously worked on
global digital briefs for the Bacardi Elixir campaign, which rolled out

last year across international markets, and the B-LIVE Amplified music

events.

Bacardi has also appointed glue to handle the global digital account for
Eristoff, its Georgian vodka brand, following a pitch against two
undisclosed agencies.

Glue has been briefed to create digital work in a number of European
markets where Eristoff is stocked with the aim of rolling the work out
globally.

Ian James, the head of digital at Bacardi Global Brands, said: "We've
worked with glue London in the past and it understands where we are
going with this brand and our consumers."