The World: Beijing - CCTV denies offering ads in earthquake coverage

Campaign 30-May-08

CCTV, China's state broadcaster, has denied reports that it tried to sell ad spots in its CCTV1 and CCTV New Channel's coverage of the Sichuan earthquake.

Images of a document, "CCTV Earthquake-Rescue-Themed Advertising Plan",
offering rates for ads ranging in length from five to 30 seconds, have
been posted on Chinese websites.

However, a member of the CCTV sales team said: "We are not offering ads

now. To do so would be in poor taste."

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