Kitcatt Nohr wins Hotel Reservation Service ad account

by Nikki Sandison, Brand Republic 29-May-08, 13:55

LONDON - Hotel booking company Hotel Reservation Service has appointed Kitcatt Nohr Alexander Shaw as its integrated advertising agency following a competitive pitch.

Kitcatt's first work for HRS will be exclusively digital and will roll out from late July.

The agency has been asked to develop an online campaign to generate consumer leads and build on the existing HRS database of UK customers.

It is likely to include online banner ads, games and email marketing, and is aimed at couples, singles and late holiday bookers looking for a last minute summer or autumn break in the UK.

The online activity and prize draw competitions will drive potential customers to register on a microsite linked to its main website.

The creative theme for the campaign will be based on the idea that staying in a hotel is more fun when shared with friends or loved ones.

A second wave of email activity is planned to follow later in the summer to establish regular communication with all those who registered on the microsite. Once a dialogue is in place with potential customers they will receive the HRS newsletter on a regular basis.

Bastiaan Ellen, marketing director UK and Ireland for HRS.com, said: "We were very impressed with Kitcatt Nohr's team, their strong creative insight and expertise in the travel market, particularly their recent brand development work for Virgin Holidays.

"They've developed an exciting creative route which captured the brand but also delivered a strong response element."

Marc Nohr, managing partner at Kitcatt Nohr, said: "We're delighted to be working with HRS to help them launch the brand into the UK consumer market following their successful entrance to the UK's business-to-business travel market in recent years."