Uefa launches online video service for Euro 2008

by Staff Brand Republic 02-Jun-08, 11:10

LONDON - Uefa has launched an online video service for the 2008 European Football Championship, which kicks off on Saturday, with free daily content as well as subscription packages to all the matches and game highlights.

The video offering is available now and offers three ways to view the Euro 2008 football action -- through a limited "Matchpack", a full access "Pass" or a twice-daily magazine show.

The Matchpack is priced at €1.99 and includes access to any of more than 8,000 individual matches from the Uefa Champions League, Uefa Cup, Uefa European Under-21 Championship, and Uefa European Football Championship since 1992.

Users will have access to stream or download highlights or replays of full matches, and can also browse through key match events.

The Euro 2008 Pass, for €19.99, will offer all of the 31 matches in the Euro 2008 tournament, and users will be able to access full match reruns and highlights.

In addition, Uefa is to offer fans a free twice-daily magazine show throughout June. The show will offer interviews, reviews and the latest news from Austria and Switzerland and the team training camps.

The show will be an eight-minute video, with the content also being made available as a vodcast.

David Farrelly, Uefa media technologies head of content, said: "We are in a unique position to offer fans on the web the best quality product that usually only TV can offer, as we benefit from mobility, immediacy and additional distribution channels.

"We think our offering will be appreciated by the fans of Uefa Euro 2008 in Europe and beyond."

Uefa is also making all Euro 2008 final tournament matches available via a live internet simulcast produced on behalf of, and in cooperation with, Uefa broadcast partners and rights-holders.