Best signed up as Kangaroo ad chief
Project Kangaroo, the video-on-demand joint-venture being developed by BBC Worldwide, ITV and Channel 4, has hired a consultant to head up its ad sales.
Daniel Best has joined Vodco, the holding company set up by the partners
to launch Kangaroo, on a consultancy basis to initiate commercial
discussions for the VoD platform.
Best was formerly commercial director of sales in Europe for Double
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Fusion, the in-game advertising consultancy, and has also been online
commercial manager at The Independent.
A BBC Worldwide spokesman said further appointments would be made after
Ashley Highfield takes up his role as chief executive on 1 July. It is
thought that Best is looking at how the model for display and
sponsorship ad sales for the site would fit with each individual
partner's activities.
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