IPC to launch new Look fashion website
IPC is launching a website around its womens' weekly magazine Look.
The magazine, which launched in February 2007, previously only had a
holding webpage, with no editorial content, which would simply direct
readers to the magazine.
The site, www.look.co.uk, launches this week and will feature fashion,
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include an online shopping guide.
The site has been designed and developed by digital specialist,
Lightmaker, whose clients include Habitat.
IPC claims 77% of Look readers access the internet every day, and 80% of
those buy clothes online.
Look was backed by an £18m investment and a 40-strong editorial
team. Its latest ABC certificate for the period between July and
December 2007 reveals that its circulation was down 4.2% to 305,303
copies.
The Look website launch is IPC's latest digital initiative, following
last week's relaunch of NME's mobile website with a range of services -
less than a year after the orginal launch.
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