Google reignites its search advertising

by Media Week, Media Week 03-Jun-08

Following a decline in first-quarter US paid-click search advertising, Google has managed to reignite its expansion, according to April data from comScore.

In April, Google's paid clicks increasedby 19.6% year on year, improving
on a decline in its first-quarter performance. US paid clicks declined
by 0.3% year on year in January and expanded by only 3.1% year on year

in February, and by 2.7% year on year in March.

The comScore paid-click data only analyses Google's US search ad
performance, whereas Google's international business now contributes the
majority of the company's growth.

Meanwhile, according to reports, the paid clicks of Google rivals Yahoo
and Microsoft declined in April. Yahoo was down 4.4% and Microsoft was
down by 9% year on year.

However, AOL's strategy of refocusing itself as an advertising platform
appears to be paying off.

Its April paid clicks were up 28.3% year on year, according to comScore.