Pot Noodle joins Kontraband launch
Online entertainment and viral specialist Kontraband has launched a mobile version of its website, securing Pot Noodle as its partner.
The site, which targets males aged between 16 and 24 with games and
virals, will run a six-month campaign for the snack brand. It will
include planting 14 videos on its mobile site and across its seeding
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planned by MindShare and DBM.
The 7th Chamber's other clients include Nike, Lucas Arts and
Samsung.
The site also plans to deliver targeted banner and real-time video
advertising, supported by mobile technology company Mobix's mobile video
platform, Adrenalin.
Richard Spalding, chief executive of Kontraband, said it can now offer
clients a multi-platform offering through "site sponsorship, viral web
distribution and, now, mobile viral distribution".
In April, Kontraband hired two senior TV figures ahead of overseas
expansion. Simon Guild, former chief executive of MTV Networks Europe,
joined as non-executive chairman, while Al Gosling, chief executive of
The Extreme Group and founder of the Extreme Sports Channel, was
appointed a non-executive director.
Jobs
- Account Manager
- £28K to £32K
- Brand Manager
- Circa £30,000
- Interactive Services Managers
- £35,464 - £43,273
- Marketing Manager
- Competitive with benefits
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