Affiliate Window launches Facebook app for online retailers

by Jacquie Bowser, Brand Republic 03-Jun-08, 12:00

LONDON - Affiliate Window has launched a Facebook application called Wishlist, which aims to help retailers trading online turn users into potential affiliates.

The Affiliate Window Wishlist allows Facebook users to create customised shopping lists and share them with friends, enabling brands to reach a wider audience.

Users can add products to their Wishlist by searching a product database of over 4m items.

Retailers including Comet, Play.com, John Lewis, Marks & Spencer and Woolworths can now add a Facebook link beside every one of their products.

This allows a customer to click on the logo and automatically add the item to their Wishlist without leaving the retailer's site.

David Hall, communications director at Affiliate Window, said: "We believe this application will become a favourite within the social networking community who relish the opportunity to embrace new ways to communicate with each other.

"This powerful application requires no additional work by the retailer and enables them to engage in 'social network marketing' on a pay-per-performance basis."

Facebook users can also earn money through the Wishlist application by generating a commission against items bought (between 1% and 5%) from a recommended retailer, which is paid directly into their PayPal account.

The commission is split equally between the friend who recommended the item and the friend who recommended the Wishlist application.