Best signed up as Kangaroo ad chief

by Fiona Ramsay, Media Week 03-Jun-08, 15:22

LONDON - Project Kangaroo, the video-on-demand joint-venture being developed by BBC Worldwide, ITV and Channel 4, has hired a consultant to head up its ad sales.

Daniel Best has joined Vodco, the holding company set up by the partners to la Best signed up as Kangaroo ad chief.

Project Kangaroo, the video-on-demand joint-venture being developed by BBC Worldwide, ITV and Channel 4, has hired a consultant to head up its ad sales.

Daniel Best has joined Vodco, the holding company set up by the partners to launch Kangaroo, on a consultancy basis to initiate commercial discussions for the VoD platform.

Best was formerly commercial director of sales in Europe for Double Fusion, the in-game advertising consultancy, and has also been online commercial manager at The Independent.

A BBC Worldwide spokesman said further appointments would be made after Ashley Highfield takes up his role as chief executive on 1 July.

It is thought that Best is looking at how the model for display and sponsorship ad sales for the site would fit with each individual partner’s activities. unch Kangaroo, on a consultancy basis to initiate commercial discussions for the VoD platform.

Best was formerly commercial director of sales in Europe for Double Fusion, the in-game advertising consultancy, and has also been online commercial manager at The Independent.

A BBC Worldwide spokesman said further appointments would be made after Ashley Highfield takes up his role as chief executive on 1 July. It is thought that Best is looking at how the model for display and sponsorship ad sales for the site would fit with each individual partner’s activities.