Five unveils agencies ahead of VoD service relaunch

by Andrew McCormick, Media Week 04-Jun-08, 16:20

LONDON - Five has created a roster of digital agencies ahead of the relaunch of its website and video-on-demand service.

Five is preparing to relaunch its online download service as Demand Five and has enlisted a roster of agencies to handle the development of its online services over the next 12 months.

Agency.com, Taglab and Lida have been appointed as creative agencies, while Thoughtworks, Ibuildings and New Bamboo will advise Five on development.

RedBee and Not Only But Also have been appointed as Five's full service agencies while Made By Many will continue to act as Five's strategic agency.

Chris Kerwin, Digital Controller at Five.tv, said the company planned to award work to all the shortlisted agencies over the next year.

Five previoulsy told Media Week, that along with the relaunch of Demand Five, it planned to revamp its website to create portals around specific programming areas such as soaps, drama and sport.