Mirror.co.uk revamp offers fresh content
Mirror Group is relaunching its mirror.co.uk website in a move to differentiate online content from its print titles.
The revamp, to be unveiled later this month, will include a greater
emphasis on in-depth analysis of news stories. The current site
replicates the printed Daily Mirror.
Mirror Group's online relaunch follows recent changes to the newspaper
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Trinity Mirror.
Richard Webb, the managing director of Mirror Group, said: "Digital is a
crucially important part of our future. The way to success is to offer
something complementary to the newspapers. We've delivered a site that
has much improved navigability and usability, but now we will be
introducing a much more radical content model."
The site's content will be produced by the Mirror editorial team, led by
the editor, Richard Wallace, and implemented by the website editor,
Steve Anglesey.
- Headliner, page 13.
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