Bounty reveals launch date for fathers activity

by Julia Buchanan, Brand Republic 05-Jun-08, 13:35

LONDON - Baby sampling and data capture company Bounty has revealed its new initiative targeting fathers will launch in September.

The move is a response to a perceived gap in the market.

Ian Beswetherick, Bounty's managing director, says: "Bounty is investing a lot of time, expertise and research into looking at dads' role in parenting and how we can best cater to their needs."

The company is planning new online content and possible offline developments for "dads-to-be in the later stages of pregnancy and for new dads, which we will cover up to six months after the birth".

Beswetherick exclusively revealed plans for fatherhood content to Promotions & Incentives in May and also spoke about separate plans for investment in the site.