Sunday Sport owner buys Front magazine

by Alex Brownsell, Marketing 06-Jun-08, 10:58

LONDON - Publishing group Sport Media (SMG) has added lads' magazine Front to its portfolio after acquiring the title's publisher, Flip Media.

SMG, which owns the Daily and Sunday Sport newspapers, is keen to expand its presence in the 18- to 25-year-old male readership sector. It is paying £125,000 in cash for Flip Media, as well as paying off £140,000 in loans made to the group by its previous owner.

‘Front immediately gives the Group a strong and focussed editorial and advertising team in central London and bolsters our exposure to the 18- to 25-year-old male market with a magazine title that is growing in circulation, despite the current difficult general publishing climate,' said SMG chief executive Andrew Fickling.

Front, currently sells 40,000 copies a month at a cover price of £3.50. Flip Media also owns Hotdog and DVD World.