AdMob expands European operation

by Ann-Marie Corvin, Media Week 06-Jun-08, 10:55

LONDON - Mobile ad network AdMob has opened a London office and has appointed a former Yahoo search-marketing manager to expand its European operations.

As the company's business development manager, Laurence Aderemi will be responsible for expanding AdMob's global partner network, which currently stands at more than 4,500.

Aderemi was previously the Europe general manager for domain monitisation and syndicated search at Yahoo, where he was responsible for negotiating, establishing and implementing new partnerships.