Cool condoms redesigned with 'sexy' packaging
LONDON - Ethical marketing agency Feel has redesigned the packaging for condom brand Cool to give it a 'sexier' look.
The packaging features six colourful designs, each with an image of a couple at a particular moment in a story.
The colour range, which includes red, green, blue, yellow, orange and teal, differentiates the condom varieties.
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Victoria Gallardo, creative director of Feel, redesigned the packaging and the company's logo.
Gallardo said: "We felt it was time for condoms to come out of the medicine cabinet and move into the vanity cabinet. Why can't their packaging be sexy?
"Condom packaging is either very cheesy or as dull as medicine packaging."
Cool is run by Icon, the commercial arm of the International Planned Parenthood Foundation.
Cool Condoms: redesign by Feel
Tags
- United Kingdom |
- FMCG |
- Europe |
- Pharmaceuticals OTC |
- Design |
- Packaging
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