Brandrepublic.tv goes behind the scenes of VW Golf ad

by Staff, Brand Republic 10-Jun-08, 09:00

LONDON - Get an exclusive look behind the scenes of some great creative with the latest show on brandrepublic.tv, which takes a look at how DDB London's award-winning 40-second TV ad for VW Golf 'enjoy the everyday' was put together.

Stephen Woodford, chairman and CEO of DDB UK Group and Graeme Hall, the creative on the VW Golf ad, join BR's Philip Smith in the Brandrepublic.tv studio to talk about the challenges faced by people who want to make great TV advertising today.

There's some video from the making of the ad, which won the inaugural Thinkboxes award last month, and Orbital's Paul Hartnoll shows how the ad's unique soundtrack was put together.

Dylan Harrison, creative director at DDB London who worked on "singing dog" for VW Polo, which was the runner-up, tells us how confidence, cars and the Spencer Davis Group should help VW shift more cars.

To add your views on the show, or say what you want to see in upcoming webchats, go to www.brandrepublic.com/ontv.

In the debut show in the brandrepublic.tv series, Moray MacLennan, IPA president and M&C Saatchi chairman (Europe), talked about the challenges that lie ahead for the industry, the battle to make marketing matter more in the boardroom and advertising's digital dilemma.