Experian appoints Smith as sales and marketing director

by Nikki Sandison, Brand Republic 10-Jun-08, 11:10

LONDON - Experian has appointed Chris Smith, previously business development director for the company, as sales and marketing director of its integrated marketing division.

Experian's integrated marketing division is looking to expand into new industry sectors.

As sales and marketing director, Smith will be responsible for leading revenue growth from both new and existing client relationships.

He will lead a team of 50 sales professionals and the division's marketing team, and will report to Duncan Painter, managing director of the integrated marketing division.

Painter said: "Chris's appointment as sales and marketing director is testament to his impressive track record. His commercial insight, firm understanding of the marketing landscape and the challenges facing our clients are all attributes that make him the natural choice to lead the sales and marketing teams.

"Chris's leadership skills will play an instrumental role in driving the integrated marketing division's next phase of growth."

Earlier this month, Experian appointed Alliance & Leicester's Jayne Robinson as principal marketing consultant within its integrated marketing division.

Her role will involve advising multinational financial services organisations on large-scale integrated marketing projects.