LONDON - A YouTube clip of a young woman gyrating in her knickers as she plays the Wii Fit hula hoop game has attracted accusations of fakery because the man who posted it works in advertising.
Giovanny Gutierrez, a marketing executive from Florida, posted the footage of his girlfriend Lauren Bernat playing the game wearing just a T-shirt, stripy knickers and glasses two weeks ago, and it has proved a big hit with over 2m views on YouTube. Gutierrez is director of interactive media at US ad agency Tinsley Advertising.
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However the one-minute clip, called 'Why every guy should buy their girlfriend a Wii Fit', has aroused suspicions from some viewers who pointed out that Gutierrez works in advertising.
His clip was posted as a response to another clip called "Wii Fit Hula Hoop makes you look stupid".
Nintendo has been forced to deny giving Gutierrez a secret brief to market the game, claiming that it is "absolutely, 100% nothing to do with Nintendo", adding that Nintendo did not create it and was not aware of it until it was brought to their attention.
The Wii Fit game allows users to do a range of exercises and stretches, such as hula hooping, step aerobics and yoga poses, with the guidance of an on-screen instructor. It went on sale in the UK in April and sold more than 300,000 copies in the first two weeks.
Gutierrez filmed his 25-year-old girlfriend, who also works in advertising, without her knowledge and he said that she was furious when she first found out, but has since calmed down.
The YouTube clip has already spawned a spoof in which a woman films her boyfriend playing Wii Fit with his T-shirt tucked into his pants.
Why would it be such a bad thing if it was fake? A great viral marketing campaign thats made the headlines. It tempts almost every man who watches to buy one - job done !
Was having this conversation last night women seem to want a Wii. it's impressive work by Nintendo to see how they have created a niche in the games market. PS3 might get dismissed as a boys toy, but the Wii is seen as something different.
There a various clips in recent years to promot shows, goods and products such as the wii fit. This is no nad thing and works well, especially with the tag. Wii have corned the gaming market as they have been able to produce not only a unique playing experience and games for gamers, but also get a niche of the market who would not usually buy a games console.
I'm thinking that Fern would have been awesome prior to her slimming down. I don't think you want another skinny bird in her knickers. The only sensible response to this is big fun as the Wii appeals to all groups.
The guy was blatantly not paid by Nintendo, he was just sat in his living room and an advert unfolded infront of his eyes, being in advertising he filmed it. I'm sure he has made no money directly but I'm sure there will be a lot of business coming his way soon.
now that would be slick - do it, grass yourself up for the PR and then deny it to double the PR - even if they didn't do this, I bet someone in their marketing dept or agency will lay claim to the genius!
Would you film your own girlfriend doing this, and have urself gawking at the camera at the beginning and end of the clip & stick it up on utube ?
Me neither !
- most likely a PR stunt.
But then I cant quite understand why anyone would deny it.
Comments
Mark Smith - 11/06/2008
If it is faked it is hard to tell. Great arse.
Jim Butcher - 11/06/2008
Sold!!
Damian Mohammed - 11/06/2008
Why would it be such a bad thing if it was fake? A great viral marketing campaign thats made the headlines. It tempts almost every man who watches to buy one - job done !
Mark Smith - 11/06/2008
I don't think anyone is saying it's a bad thing if it was a fake.
Steak - 11/06/2008
I think the take out is great: "Every guy should buy their girlfriend a Wii Fit" - you can do alot with a thought like that...
Robert Clements - 11/06/2008
nice bit of pr for his agency too.
Gordon Macmillan - 11/06/2008
Was having this conversation last night women seem to want a Wii. it's impressive work by Nintendo to see how they have created a niche in the games market. PS3 might get dismissed as a boys toy, but the Wii is seen as something different.
Julian Esposito - 11/06/2008
There a various clips in recent years to promot shows, goods and products such as the wii fit. This is no nad thing and works well, especially with the tag. Wii have corned the gaming market as they have been able to produce not only a unique playing experience and games for gamers, but also get a niche of the market who would not usually buy a games console.
Lucy Heather - 11/06/2008
Am thinking of filming my own version using the cadbury gorilla or Fern Britton...
James Walters - 11/06/2008
I'm thinking that Fern would have been awesome prior to her slimming down. I don't think you want another skinny bird in her knickers. The only sensible response to this is big fun as the Wii appeals to all groups.
Adam Richardson - 11/06/2008
The guy was blatantly not paid by Nintendo, he was just sat in his living room and an advert unfolded infront of his eyes, being in advertising he filmed it. I'm sure he has made no money directly but I'm sure there will be a lot of business coming his way soon.
John Crickett - 11/06/2008
People are too suspicious on youTube videos that do well...
werwr wrwerwewr - 11/06/2008
It is hard to believe thant someone who works in advertising industry market a product for free....
David Pearce - 11/06/2008
What if... Nintendo accused themselves of faking it to generate even more ass staring publicity. The double viral bluff!
gotnoteef - 11/06/2008
now that would be slick - do it, grass yourself up for the PR and then deny it to double the PR - even if they didn't do this, I bet someone in their marketing dept or agency will lay claim to the genius!
James Cooper - 11/06/2008
It's hard to think anyone in advertising would be that smart :)
AwallafaShagba - 12/06/2008
way to clever to be a viral... great hips!
Audio Android - 12/06/2008
Would you film your own girlfriend doing this, and have urself gawking at the camera at the beginning and end of the clip & stick it up on utube ? Me neither ! - most likely a PR stunt. But then I cant quite understand why anyone would deny it.
AwallafaShagba - 13/06/2008
sorry AA i disagree - i gook at the camera whilst filming strange stuff with my lady ..
Audio Android - 14/06/2008
:-D
Maybe you're laydee is more flexible than mine, in that respect !
If I filmed her doing this and stuck it up on the tube - I'd wake up dead the next morning ;-)
Ian Darby - 17/06/2008
There's a good alternative available via Digg featuring a Playboy model doing a similar routine. She's very good.