Agencies line up for £12m Hyundai task
Hyundai has approached agencies about its £12 million UK advertising account, currently handled by VCCP.
The company has contacted agencies through its in-house advertising
agency, Innocean, in a move designed to streamline its creative
relationships.
Hyundai uses different agencies in markets across Europe, and also
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appoints agencies on a project basis to handle individual launches. As a
result, work from European agencies runs in the UK alongside VCCP
campaigns.
VCCP won the UK brief in 2004 after a final pitch against Abbott Mead
Vickers BBDO. It was asked to lead a consortium including Rees Bradley
Hepburn, which handled dealership marketing, Carlson Marketing for DM
and Oakwood dc, which was hired as Hyundai's design agency.
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