JWT and Tommy's split after 12 years
JWT has parted company with Tommy's, the baby charity, over creative differences after 12 years handling the account.
The charity declined to say whether it now plans to hold a pitch for the
business.
The account has delivered some success for JWT in the past. It won a
bronze medal in the IPA Effectiveness Awards 2002 for a campaign that
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every pregnancy should have a happy ending.
Tommy's was the first brand to use escalator advertising in May 2004 at
four shopping centres. This outdoor campaign highlighted that many
premature babies would not be able to take their first steps.
Jane Brewin, the chief executive for Tommy's, said: "JWT has made an
enormous contribution to building up Tommy's brand, and we are extremely
grateful."
Alison Burns, the chief executive of JWT London, added: "JWT London is
extremely proud of the work it has developed in close partnership with
Tommy's over the years, and we wish the charity well."
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