TNS Finance launches Russian intelligence product

by Staff, Brand Republic 12-Jun-08, 16:00

LONDON - TNS Finance is launching a market intelligence tool that will track 12,000 adults in 77 cities across Russia for companies wishing to draw trends in the financial services market there.

The tool is called FasTrack 360 conducts surveys on banks, payment systems, investment and insurance companies to gather the data. It can look at brands and correlate activity such as account openings and closings with media spend by all major competitors.

It is the first of its kind in Russia, and can be used on a city-by-city basis, across products such as loans, credit cards and insurance, and track personal and competitor market share, brand awareness, customer segmentation and customer satisfaction.

Sam Thayer, global head of TNS Finance, said: "We are offering Russia's financial institutions a unique cutting-edge product with rich data and analytical insights for all major product areas. By calling this pioneering market intelligence programme FasTrack 360, we are underlining the holistic insights we are providing to the banking, investment and insurance sector."