MySpace resdesign to benefit users and advertisers

by Ann-Marie Corvin, Media Week 13-Jun-08, 11:00

LONDON - MySpace is to launch a series of design changes which it claims will make the platform easier to navigate for its 116 million users and more flexible for advertisers.

The global redesign, which will roll out throughout this week, includes a relaunch of the site's homepage, now set to offer advertisers a takeover opportunity spearheaded by a major US advertiser next Thursday.

The new homepage also claims to offer advertisers a more flexible platform on which to put a large percentage of the page into a brand.

Improvements to the social network's TV player will allow users to watch video in a full-screen mode and support HD content. The MySpace TV Player also claims to offer a more flexible advertising platform with multiple formats - including pre, post-ticker, companion banners - and advertising providers. The global launch will also include international language-specific players.

Other new features include a new profile editor for users to customise their pages and a new search facility with a higher degree of relevancy and filtering by location.