Five shifts advertising account to Grey

by Alison Donnelly, Marketing 16-Jun-08, 10:04

LONDON - Five has moved its £5m advertising account from VCCP to Grey without a pitch.

Following the rebrand of Five Life as Fiver earlier this year, Grey will work with the broadcaster's creative teams to refresh all of the remaining the Five brands, as part of an ongoing project which will be launched later this year.

The business had been handled by VCCP since 2006 when it replaced TBWA\London and in the past two years VCCP have been involved in Five Life's rebrand into Fiver as well as a number of other campaigns including an intense marketing campaign to promote the arrival of Neighbours which Five snatched from BBC last year.

See tomorrow's Marketing for more.