It will be called THE Burger and goes on sale on June 19 at the chain's Gloucester Road branch in west London. After that it will available by phoning a hotline.
The plan by the burger chain to launch a luxury burger was revealed exclusively by Marketing (23 March). Its ingredients include Wagyu beef, white truffles, champagne onion straws and Pata Negra ham from purebred acorn-fed pig.
All proceeds from the sale of THE Burger will be donated to Help a London Child.
Comments
hmm £95 burger and 75p fries ...
This burger certainly has a whopping price tag, but has it got a whopping flavour to go with it? I'm dying to find out. Does anyone have the hotline number and will they deliver? That would be another great story - "BK launches home delivery service for burger toffs" type thing.
It could just be a honey-trap to catch out Cameron and the Tory Toffs. Tread carefully Dave...
One way to get fat and lose £'s at the same time.......righty ho!
Good PR stunt but can't see anyone really buying it - if I did decide to, I'd expect it to be ready in the same time as a bacon double cheeseburger ...
All wrapped up in the same bun as all the other burgers? Trick missed surely? Anyway, foie gras and Veal burger for the ladies next?
i'm in for a cevit coffee mcflurry with beluga bon bons and a kobe beef and chocolate flake.
WTF? Have I woken up in a parallel universe. Can someone explain to me what this does for Burger King (and I don't regard forum discussion like this as value)...or is it just me?!
LeeH - 18/06/2008
No doubt I'll be spat at in the street for this but I had to go and have one of these for lunch today and it was AMAZING! I should also add that my office is directly on Gloucester Road so no special trip was required ;o)
What they've kept relatively quiet is the fact that 100% of the proceeds go to charity so there was my justification! (without that there would be no way I'd cough up £95 in BK!).
The whole experience was pretty cool. Red roped dining area, linen tablecloths/napkins, at table service (although you had to order at the counter) and red wine. You also get a certificate posted out and, best of all (in my humble opinion) you also get a limited edition (only 70 produced worldwide) bottle of coke which potentially is worth more than the burger anyway!
Look, I know it's a stunt and I guess the burger probably costs less than 15 quid to make but at least there's a charitable note behind it and, from a PR angle, you can't deny that this has got us talking so good for BK!
PS - I do not work for BK, lol
Sounds intriguing. Visit BR tomorrow to watch two of our finest shovel the burger down their big fat faces and give their honest opinion (BK-paid for Conservatory notwithstanding B Agotcha)
Please remember to ask for super size Jeremy
LeeH - 18/06/2008
Incidentally, you get no fries with that and I wasn't even asked if I wanted them! In some restaurants that would surely secure me a free burger?!?
Comments
AwallafaShagba - 16/06/2008
hmm £95 burger and 75p fries ...
Jeremy Lee - 16/06/2008
hmmm acorn-fed pig
Ian Darby - 16/06/2008
This burger certainly has a whopping price tag, but has it got a whopping flavour to go with it? I'm dying to find out. Does anyone have the hotline number and will they deliver? That would be another great story - "BK launches home delivery service for burger toffs" type thing.
Jeremy Lee - 16/06/2008
It could just be a honey-trap to catch out Cameron and the Tory Toffs. Tread carefully Dave...
POCKNELL - 16/06/2008
One way to get fat and lose £'s at the same time.......righty ho!
Steve Green - 16/06/2008
Good PR stunt but can't see anyone really buying it - if I did decide to, I'd expect it to be ready in the same time as a bacon double cheeseburger ...
Jason Brown - 16/06/2008
All wrapped up in the same bun as all the other burgers? Trick missed surely? Anyway, foie gras and Veal burger for the ladies next?
JACK HORNER - 16/06/2008
i'm in for a cevit coffee mcflurry with beluga bon bons and a kobe beef and chocolate flake.
Richard Edwards - 17/06/2008
WTF? Have I woken up in a parallel universe. Can someone explain to me what this does for Burger King (and I don't regard forum discussion like this as value)...or is it just me?!
AwallafaShagba - 17/06/2008
*MASSIVE £95 buRP!
LeeH - 18/06/2008
No doubt I'll be spat at in the street for this but I had to go and have one of these for lunch today and it was AMAZING! I should also add that my office is directly on Gloucester Road so no special trip was required ;o) What they've kept relatively quiet is the fact that 100% of the proceeds go to charity so there was my justification! (without that there would be no way I'd cough up £95 in BK!). The whole experience was pretty cool. Red roped dining area, linen tablecloths/napkins, at table service (although you had to order at the counter) and red wine. You also get a certificate posted out and, best of all (in my humble opinion) you also get a limited edition (only 70 produced worldwide) bottle of coke which potentially is worth more than the burger anyway! Look, I know it's a stunt and I guess the burger probably costs less than 15 quid to make but at least there's a charitable note behind it and, from a PR angle, you can't deny that this has got us talking so good for BK! PS - I do not work for BK, lol
Jeremy Lee - 18/06/2008
Sounds intriguing. Visit BR tomorrow to watch two of our finest shovel the burger down their big fat faces and give their honest opinion (BK-paid for Conservatory notwithstanding B Agotcha)
AwallafaShagba - 18/06/2008
Please remember to ask for super size Jeremy
LeeH - 18/06/2008
Incidentally, you get no fries with that and I wasn't even asked if I wanted them! In some restaurants that would surely secure me a free burger?!?
Jeremy Lee - 18/06/2008
Natch, Awalla...