Fortis encourages consumers to consider tomorrow in global push

by Darren Davidson, Brand Republic 16-Jun-08, 16:10

LONDON - Fortis, the international banking and insurance provider, is launching a global ad campaign, based on the theme 'Life is a curve', marking its first marketing activity under the main brand.

The push, which launches on June 16, encourages people to think about their financial needs today and plan for tomorrow.

It is the first campaign by Fortis, in which all of its brands from across the globe have been combined in one campaign. It was created by Grey Worldwide.

The campaign was based on 12 months of research, which produced the campaign strapline "Here today. Where tomorrow?"

The launch also marks the first major campaign by Grey Group since it picked up Fortis's global ad account in October 2007, following a six-month pitch process.

Carolyn Carter, president and chief executive of Grey Group, Europe, Middle East & Africa, said: "Grey is delighted to partner with Fortis as it charts its next era of growth. The Fortis brand is in a new position of strength and our campaign delivers the company's core values in a way that's right for the times."

The campaign will be initially rolled out in Belgium and the Netherlands across TV, digital, print, in-branch, cinema, radio, outdoor and ambient. It will then roll out in other markets at the end of the summer.