Lucozade Sport to target gyms
LONDON - Lucozade is to launch a point-of-sale campaign to encourage gym-users to choose the right Lucozade for their training needs.
The activity, created by The Marketing Store, is intended to promote the distinct benefits of the three Lucozade Sport products; Lucozade Sport, Lucozade Sport with Caffeine Boost, and Lucozade Sport Hydro Active.
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The work spans posters, educational leaflets, banners and a viral email.
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