Nokia sponsors Kylie Europe tour

by Staff, Marketing 17-Jun-08, 08:25

LONDON - Nokia is launching a pan-European sales-promotion campaign backing its sponsorship collaboration with pop star Kylie Minogue.

Fans will be able to win tickets to see Kylie on her European tour and meet her in person by entering an online competition through NokiaKylie.com. They will also be able to download her latest album to Nokia 5310 handsets.

The activity is being handled by marketing services agency Haygarth, which has been responsible for aligning the campaign with Nokia's 'Music almighty' work.

The agency's brief includes the development of 12 websites across Europe, point-of- sale material, press ads and six- and 48-sheet posters.

Last week, Nokia announced that Dean Taylor is to join the company as head of sponsorship. Taylor was previously in charge of sponsorship at Sony Ericsson.