Digital: MTV backs Best with digital drive

Marketing 17-Jun-08

MTV UK is supporting its reality show, Totally Calum Best: The Best is Yet to Come, with a wide-ranging online and mobile drive.

The programme follows Best as he attempts to shed his playboy image and
stay celibate for 50 days.

It is supported by online video diaries in which Best talks about his
experiences, as well as seeded content on social networking sites

including MySpace and Bebo. Promotional mobile content will include

videos, wallpapers and voice tones.

The series, created by Zigzag Productions, follows controversial MTV
celebrity reality shows Totally Jodie Marsh: Who'll Take Her Up the
Aisle? and Kerry Katona: Crazy in Love.

Best has made a career in reality TV, appearing in Sky One's The Match,
ITV's Celebrity Love Island and its spin-off Calum, Fran and Dangerous
Danan. Totally Calum Best begins on 27 July.

Comments

Clairee

Clairee - 27/07/2008

Grande", Geneva, Arial, Verdana, sans-serif;font-size: 11px;font-weight: normal;background: #f6f6f6;border-top: 1px solid #e9e9e9;border-bottom: 1px solid #e9e9e9;padding: 10px 20px 10px 20px;overflow: auto;_height: 0;'>

GameSquat Game - Totally Calum Best

Totally Calum Best

Calum Best, self professed sex god, needs your help to resist the girls ready to jump in his bed.

 
 
 
Clairee

Clairee - 27/07/2008

Sorry the text in my comment didn't come out properly, This is the calum best game which is being used to promote this reality show - enjoy?!

 
 
 

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