Accurist picks Albion for £2 million global ad account

The appointment coincides with a new range ahead of its autumn/winter

collection. It is looking at new ways of appealing to customers.

In recent years, Accurist has created most of its advertising in-house.
Its last retained relationship was with TBWA GGT Simons Palmer in
2000.

The watch-maker, famous for its sponsorship of the speaking clock, had
often come under fire from the Advertising Standards Authority for its
shock campaigns.

One of the most notorious was TBWA's "put some weight on" of 1998,
featuring an emaciated woman with a watch on her biceps - not her
wrist.

Jason Goodman, the managing director of Albion, said: "Accurist has
fallen off a few people's radar but still has incredible latent
goodwill. With the right advertising we can unlock the potential and
bring new energy to the brand."

Media will still be handled by Manning Gottlieb OMD.