Comments
How can a student afford a £95 burger?!!
Did a fly appear on cue when the reporter started talking about Burger King needing to upgrade is restaurants?
What's Deco doing in Burger King?
Yeah that fly does rather ruin it
Jemima's following the fly around with her eyes!!! Burger King aren't in touch with the UK are they? I'm listening to 5Live right now with everyone talking about the credit crunch and how much money they don't have. I'll stick to my local fish and chip shop!
Although I think Burger King's flame-grilled burgers taste better, I do think McDonald's new outlets are much more upmarket looking.
Yep, I'm with Jemima and Bill on this one. It's a neat enough conceit but the restaurants really need to upgrade from having bolted down chairs and easy wipe laminate surfaces.
I agree with Jim Tigersrule - what is Deco doing in Burger King? Was the guy playing for Portugal last night an imposter? Maybe he was on his way to Stamford Bridge to sign for Chelsea, and stopped off for a burger.
Would it not be easier and nicer to go to a nice steak house for a burger?
Mel is right. A £95 burger isn't right for the current economic climate. Morrison's is grabbing market share from Sainsbury's and Tesco, while footfall is up at Aldi and Netto. People are eating cheaper food.
can you take the wine galsses home?
MacDonalds are bringing out a £200 chicken burger!
It was a limited edition burger (only available at the Gloucester Road branch on Wed and on pre-order for 26th June). There is a serious side to this PR stunt: Burger King is aiming to move upmarket in an attempt to distance itself from McDonald's and this burger signals to its strategy. There are further innovations to come that will be aimed at everyday consumers.
Jemima, look at what people are saying, upmarket is losing out currently to more budget friendly outlets...upmarket means increased cost in peoples heads and I think Mcdonalds has got their first with a recent national makeover of its outlets, with the majority actually looking clean, modern etc.
I think the timing is unfortunate for BK and the fly is classic...stole the show.
Andrew, thank you for your comment. I completely agree with you on the makeover side of things. As I said in the film clip, Burger King has to upgrade its estate if it wants to be taken seriously. However, the major factor that will differentiate the chain from McDonald’s is its food. Also, the firm's shift upmarket is a long-term strategic plan and isn't something that they are likely to change during an economic downturn, however long.
whatever next. ford bring out a £150 fiesta?
wonder what the board meeting was like:
"hey do you think we should up our image and make sure we're in line with current fashions and stuff"
"pish. what the people really want is a £95 burger..."
wankers.
Yes I spotted the fly too! I just can't fathom who would want to spend £95 on anything that would involve sitting in a Burger King. I had a delicious burger in Mayfair yesterday, and that was £12.50. I can't imagine a meal so closely associated with "junk food" being more expensive than that, or being *worth* more than that. How on earth can that be worth paying £95?? I could buy a return ticket to Paris on the Eurostar and have enough left over for lunch and dinner there for that amount.
A DIAZ - 20/06/2008
If they really wanted to upgrade their image why have they launched that absurd 'six burgers in one' concept? The ad that supports it is hardly upmarket! Or was it developed for knife wielding chav gangs? Feed the whole gang in one!
It's innovataion isn't it; should be applauded, not sneered at.
A DIAZ - 20/06/2008
True - just thinking about conflicting messages.
With all respect, I think that some people are missing the point here focusing on the price of this and the current economic downturn and forgetting that this is simply a PR stunt.
I'm sure BK aren't looking at a £95 burger and thinking "hey we can make some serious margins here- it's a seller!".
And even in a downturn consumers still seek quality- which is what this stunt is trying to convey by reinforcing the brand perception of being a nicer, 'classier' alternative to Maccy D's.
The fact that the £95 BK burger is being talked about so much is testament to the PR strategy.
The fly on que is comedy!
Comments
Nicola Clark - 20/06/2008
How can a student afford a £95 burger?!!
Eric Carter - 20/06/2008
Did a fly appear on cue when the reporter started talking about Burger King needing to upgrade is restaurants?
Ed Kemp - 20/06/2008
What's Deco doing in Burger King?
Jeremy Lee - 20/06/2008
Yeah that fly does rather ruin it
Mel Carson - 20/06/2008
Jemima's following the fly around with her eyes!!! Burger King aren't in touch with the UK are they? I'm listening to 5Live right now with everyone talking about the credit crunch and how much money they don't have. I'll stick to my local fish and chip shop!
Bill Britt - 20/06/2008
Although I think Burger King's flame-grilled burgers taste better, I do think McDonald's new outlets are much more upmarket looking.
Jeremy Lee - 20/06/2008
Yep, I'm with Jemima and Bill on this one. It's a neat enough conceit but the restaurants really need to upgrade from having bolted down chairs and easy wipe laminate surfaces.
Darren Davidson - 20/06/2008
I agree with Jim Tigersrule - what is Deco doing in Burger King? Was the guy playing for Portugal last night an imposter? Maybe he was on his way to Stamford Bridge to sign for Chelsea, and stopped off for a burger.
Craig Miller - 20/06/2008
Would it not be easier and nicer to go to a nice steak house for a burger?
Patrick Rice - 20/06/2008
Mel is right. A £95 burger isn't right for the current economic climate. Morrison's is grabbing market share from Sainsbury's and Tesco, while footfall is up at Aldi and Netto. People are eating cheaper food.
joe lloyd - 20/06/2008
can you take the wine galsses home?
Steve Hoseason - 20/06/2008
MacDonalds are bringing out a £200 chicken burger!
Moira Moaner - 20/06/2008
It was a limited edition burger (only available at the Gloucester Road branch on Wed and on pre-order for 26th June). There is a serious side to this PR stunt: Burger King is aiming to move upmarket in an attempt to distance itself from McDonald's and this burger signals to its strategy. There are further innovations to come that will be aimed at everyday consumers.
Eddie Bongo - 20/06/2008
Jemima, look at what people are saying, upmarket is losing out currently to more budget friendly outlets...upmarket means increased cost in peoples heads and I think Mcdonalds has got their first with a recent national makeover of its outlets, with the majority actually looking clean, modern etc. I think the timing is unfortunate for BK and the fly is classic...stole the show.
Moira Moaner - 20/06/2008
Andrew, thank you for your comment. I completely agree with you on the makeover side of things. As I said in the film clip, Burger King has to upgrade its estate if it wants to be taken seriously. However, the major factor that will differentiate the chain from McDonald’s is its food. Also, the firm's shift upmarket is a long-term strategic plan and isn't something that they are likely to change during an economic downturn, however long.
Graeme Longstaff - 20/06/2008
whatever next. ford bring out a £150 fiesta? wonder what the board meeting was like: "hey do you think we should up our image and make sure we're in line with current fashions and stuff" "pish. what the people really want is a £95 burger..." wankers.
Jeremy Lee - 20/06/2008
I want a £95 burger NOW
David Llewelyn-Jones - 20/06/2008
Yes I spotted the fly too! I just can't fathom who would want to spend £95 on anything that would involve sitting in a Burger King. I had a delicious burger in Mayfair yesterday, and that was £12.50. I can't imagine a meal so closely associated with "junk food" being more expensive than that, or being *worth* more than that. How on earth can that be worth paying £95?? I could buy a return ticket to Paris on the Eurostar and have enough left over for lunch and dinner there for that amount.
A DIAZ - 20/06/2008
If they really wanted to upgrade their image why have they launched that absurd 'six burgers in one' concept? The ad that supports it is hardly upmarket! Or was it developed for knife wielding chav gangs? Feed the whole gang in one!
Jeremy Lee - 20/06/2008
It's innovataion isn't it; should be applauded, not sneered at.
A DIAZ - 20/06/2008
True - just thinking about conflicting messages.
Jonathan Keane - 21/06/2008
With all respect, I think that some people are missing the point here focusing on the price of this and the current economic downturn and forgetting that this is simply a PR stunt. I'm sure BK aren't looking at a £95 burger and thinking "hey we can make some serious margins here- it's a seller!". And even in a downturn consumers still seek quality- which is what this stunt is trying to convey by reinforcing the brand perception of being a nicer, 'classier' alternative to Maccy D's. The fact that the £95 BK burger is being talked about so much is testament to the PR strategy. The fly on que is comedy!