DDB Harvey Nichols campaign depicts vultures

by Staff, Campaign 23-Jun-08, 10:05

LONDON - Harvey Nichols, DDB's crown jewel for print advertising, has used vultures to show the predatory nature of sales shopping.

Shot by Karena Perronet-Miller, the three executions show vultures that have swooped upon a range of items on sale.

They include a red Galliano dress, a bright red pair of Alexander McQueen heels and a DSquared jacket.

The text simply reads: "Harvey Nichols Sale. Knightsbridge London."

The campaign will be appear in regional and press titles.

Credits

Project name: ‘Vultures' Sale campaign
Client: Julia Bowe, Marketing Director; Shona Campbell, Advertising and Promotions Manager; Mimi Morrish, Marketing Officer
Brief: This summer's freshest and most coveted sale
Creative agency: DDB London
Copywriter: Dave Henderson
Art director: Richard Denney
Agency Planner: Georgina Murray-Burton
Media agency: Rocket
Media spend: N/A
Photographer: Karena Perronet-Miller
Photographer's agency: Anthony Chebabo
Retouching company: DDB
Exposure: Fashion titles