Land Rover mails car-match 'quiz'
LONDON - Land Rover is launching a campaign targeting 200,000 prospective customers with a questionnaire.
The mailing centres on a Google Earth-style image of a mountainous landscape, shaped like a brain, and asks consumers to detail their personal traits and opinions.
Land Rover will use the information to work out which of its models would suit them best and offer respondents a test-drive in the appropriate vehicle.
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The campaign, created by Wunderman, will also be rolled out online.
In addition, participants can win an off-road trip, driving a Land Rover along Italy's Adriatic Coast.
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