Land Rover mails car-match 'quiz'

by Staff, Marketing 24-Jun-08, 12:14

LONDON - Land Rover is launching a campaign targeting 200,000 prospective customers with a questionnaire.

The mailing centres on a Google Earth-style image of a mountainous landscape, shaped like a brain, and asks consumers to detail their personal traits and opinions.

Land Rover will use the information to work out which of its models would suit them best and offer respondents a test-drive in the appropriate vehicle.

The campaign, created by Wunderman, will also be rolled out online.

In addition, participants can win an off-road trip, driving a Land Rover along Italy's Adriatic Coast.

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