Specsavers to back Fashion Fix
Specsavers is sponsoring Channel 4 prime-time show Gok's Fashion Fix, presented by celebrity stylist Gok Wan and Alexa Chung.
The deal will build on the opticians' existing association with Wan,
following its sponsorship of his C4 show How To Look Good Naked.
It includes sponsorship on C4's 4OD catch-up service, a bespoke
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sponsor's microsite, and branding on the show's site at Channel4.com.
Specsavers will produce the creative in-house.
The show, which starts tomorrow (26 June), looks at everything from
designer style to high-street chic. Wan and Chung will also interview
celebrities including Joan Collins, Mischa Barton and Geri
Halliwell.
The sponsorship was bought by MEC Access, the specialist division of
Mediaedge:cia.
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