Starbucks sponsors new Virgin Media offering

by Fiona Ramsay, Media Week 26-Jun-08, 10:10

LONDON - Starbucks has signed up as exclusive sponsor of a new celebrity and entertainment portal on Virginmedia.com.

Under the partnership, the coffee retailer and producer becomes sole sponsor of Take 5, an area on Virginmedia.com featuring celebrity, fashion, beauty, travel and games content, giving users the opportunity to catch up with the latest leisure information.

Launching today (Thursday), the deal will run for five weeks. The campaign, negotiated by Virgin Media's sales house IDS and agency Starcom, will also feature a commissioned campaign evaluation survey.

Virginmedia.com has been developing its entertainment portal areas in recent months, adding more video content and developing integrated on-air and online sponsorship deals.

Virgin Media recently merged its female-focused Siren portal with its LivingTV website, as part of a plan to create one of the country's top five women's websites, accessible via the main Virginmedia.com website.

Comments

Greg Tingle - 26/06/2008

Awesome. Caffeine mixed with celebrities and media, along with a dash of the right music is highly addictive. Games on the portal also. Sounds like an addictive combination. We here at Media Man better lift our game, and if we play our cards right we might get a deal with a caffeine sponsor ourselves, to go into the Virgin and Media mix, down under in Australia. Cheers.