Cisco hires Information Arts as data planner

by Jacquie Bowser, Brand Republic 26-Jun-08, 12:15

LONDON - Cisco Systems has appointed UK data management company Information Arts to handle its data planning following a competitive pitch.

Information Arts will work alongside Harte Hanks, which already works with Cisco in a prospect data management and call centre capacity.

This marks the first time that both agencies have worked together to provide data services for one client.

Information Arts will assist Cisco to correctly position data and insight at the heart of the business.

Simon Lawrence, chief executive of Information Arts, said: "Our appointment by Cisco recognises our ability to design and deliver multi-faceted, data-driven solutions to achieve business objectives in the real world.

Information Arts has appointed a data strategy manager who will work at Cisco's offices to manage and support the day-to-day operations of the existing Harte Hanks Managed Services Team and has also recruited a data strategy director who will work closely with the senior Cisco marketing personnel.

Both positions will report to a Harte Hanks group account director.

Stephen Gilbert, data strategy manager for Europe marketing at Cisco Systems, said: "This partnership allows us to realise the full potential of the data held with our marketing systems and to capitalise intelligently on this data.

"The capacity available through both Harte Hanks and Information Arts will prove a powerful combination and I am confident that our relationship will be a long and fruitful one."