Amsterdam Worldwide splits from StrawberryFrog
Amsterdam Worldwide, the Dutch agency breaking away from micro-network StrawberryFrog, is to take on StrawberryFrog's European clients including Panasonic, Chevrolet, Opel, Asics and Onitsuka Tiger.
The new agency is being headed by the co-founder of StrawberryFrog Brian
Elliott. It will operate out of StrawberryFrog's former Amsterdam
premises, staffed by the same people. However, StrawberryFrog and
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Campaign announced last week that Scott Goodson, who founded
StrawberryFrog in 1999 with Elliott, is instead planning to launch a
StrawberryFrog-branded agency in London. It will no longer have an
Amsterdam operation.
StrawberryFrog London is in the process of hiring a senior management
team.
Sources close to Elliott and Goodson say they fell out last year over
expansion plans, with Goodson regarding London as the best hub for
Europe and the former believing the lead business should remain in
Amsterdam.
Elliott said: "It's a question of moving on. The focus is on what we do,
rather than what we say we do."
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