Saatchis release campaign for T-Mobile

by Staff, Campaign 26-Jun-08, 20:30

LONDON - Saatchi & Saatchi has created a new integrated campaign for T-Mobile, challenging viewers to find a better deal for their money.

The mobile firm will guarantee to match or beat the number of minutes offered by its competitors for the same price.

The TV campaign shows people in different scenarios searching for minutes in unusual places.

Paul Silburn, creative partner, Saatchi & Saatchi London, said: "Everyone loves a bargain and people will often search high and low to find the best deal. The creative brings that to life."

In one of the TV spots, an archaeologist discards valuable Roman artefacts as he hunts for more minutes.

Another depicts a medium searching for extra minutes in the afterlife during a séance.

The ads broke tonight during the Euro2008 semi final between Spain and Russia.

In addition to the TV campaign, there will be national press, online and outdoor ads.

TV credits

TITLE: Minute search

CLIENT: Phil Chapman, UK marketing director, T-Mobile and Karen Phipson, UK head of brand communications, T-Mobile

BRIEF: Take a greater share of the contract market

ADVERTISING AGENCY: Saatchi & Saatchi London

CREATIVE DIRECTOR: Paul Silburn

CREATIVES: Dennis Willison / Suzanne Hails / Howard Green / Pablo Videla

PLANNER: Gareth Ellis

ACCOUNT HANDLER: Sarah Galea

PRODUCER: Rebecca Williams

MEDIA BUYING AGENCY: MediaCom

MEDIA PLANNER: Stephen Ward

PRODUCTION COMPANY: Partizan

DIRECTOR: Patrick at Traktor

EDITOR: Andrea Mcarther / Amanda Perry at Peep Show

POST-PRODUCTION COMPANY: MPC

AUDIO POST-PRODUCTION COMPANY: Parv Thind at Wave

DATE RELEASED: 26.06.08

CITY / COUNTRY: UK

EXPOSURE: National TV (July and August)

AGENCY CONTACT: Eleanor Conroy

Print credits

TITLE: Minute search

CLIENT: Phil Chapman, UK marketing director, T-Mobile and Karen Phipson, UK head of brand communications, T-Mobile

BRIEF: Take a greater share of the contract market

ADVERTISING AGENCY: Saatchi & Saatchi London

CREATIVE DIRECTOR: Paul Silburn

CREATIVES: Dennis Willison / Suzanne Hails / Howard Green / Pablo Videla

PLANNER: Gareth Ellis

ACCOUNT HANDLER: Sarah Galea

MEDIA BUYING AGENCY: MediaCom

MEDIA PLANNER: Stephen Ward

ILLUSTRATOR: n/a

PHOTOGRAPHER: Nick Meek

RETOUCHING: TAG

DATE RELEASED: 30.06.08

CITY / COUNTRY: UK

EXPOSURE: National press and outdoor (July and August)

AGENCY CONTACT: Eleanor Conroy