Cartier launches MySpace profile

by Jacquie Bowser, Brand Republic 27-Jun-08, 10:30

LONDON - Cartier has launched itself on MySpace by creating its own profile page that features exclusive interviews, photos and music, including 12 songs that were composed especially for Cartier by artists such as Lou Reed, Marion Cotillard and Grand National.

The MySpace page features the luxury brand's latest collection -- Love by Cartier -- and can be accessed by MySpace users across eight countries - France, US, UK, Spain, Italy, Switzerland, Japan and China.

Visitors can read interviews and view photos and will be able to post their comments or become a friend of the brand.

They can also listen to exclusive songs by 12 artists on the Cartier profile page. The artists include Sol Seppy, Khalil Fong, Fennesz+Sakamoto, Grand National, Lou Reed, Dan Black, Marion Cotillard, Hawksley Workman, Pauline Croze, Little Dragon, Thomas Dybdahl and Phoenix.

These songs can be downloaded free of charge on the love.cartier.com website.

Corinne Delattre, director of communication at Cartier International, said: "For the past two years, Cartier has embarked on a number of groundbreaking initiatives that unite luxury with new technology.

"Today, the world is connected by a network. Blogs, group or individual websites are no longer the signs of a new era, but are an established reality for a whole new generation. As a large brand we must be able to communicate to this new generation of adepts of the digital world -- the MySpace community makes that possible."

Cartier also features several charities on its MySpace community, including Action Against Hunger, and promotes their cause.

Travis Katz, managing director of international for MySpace, said: "Cartier's international campaign is a great representation of how an international brand can create relevant and local experiences seamlessly with the power of MySpace."