Consolidated wins Strada brief

by Matt Cartmell, PR Week UK 27-Jun-08, 10:40

Consolidated Communications is to handle consumer PR for pizza restaurant chain Strada.

The agency has been brought in by Tragus Group Limited to promote the chain’s forthcoming expansion of restaurants and also its tenth anniversary.

The five-strong account team will be headed up by Consolidated head of consumer PR Liz Fay. Fay said that the team would handle a combination of media relations and setting up links with third parties such as celebrities and design colleges.

Fay said: ‘Our job is going to be to keep Strada’s brand as an authentic understated restaurant chain even as they continue to grow.’

Consolidated already looks after Café Rouge and Bella Italia for Tragus, which the agency picked up in September 2007.