Nuts TV and Adult Swim launch on MySpace

by Gareth Jones, Revolution UK 27-Jun-08, 11:00

LONDON - Turner Broadcasting has partnered with MySpace to launch dedicated content channels for its Nuts TV and Adult Swim brands on the social networking site.

The branded channels will allow MySpace users to access an extensive library of video clips, as well as exclusive content that will be updated on a weekly basis.

The Nuts TV channel on MySpace will showcase a series of two-minute clips called Belly Dancing Mobi Diaries, which have been filmed entirely on Nokia N95 handsets.

The behind the scenes series, which Turner claims is the first to be fully filmed on mobile, follows the Nuts TV Belly Dance All Stars on a 10 week journey across the UK.

The Adult Swim channel will target 18 to 34 year-olds with a selection of video clips from key shows including Seth Green's Robot Chicken, Aqua Teen Hunger Force and Metalocalypse.

Last year Turner kick-started a mobile strategy allowing its core youth audience to download clips based on key Cartoon Network, Boomerang and Toonami shows to their mobile phones.