Top Marques title revamps for British Motor Show

by Jennifer Whitehead, Media Week 27-Jun-08, 15:35

LONDON - Top Marques, the Trader Media Group-owned luxury car title, is relaunching its magazine and website to coincide with the British Motor Show in July.

The relaunch will feature a new Top Marques logo, while the magazine will feature a new cover, a revamped contents guide, and an improved buying and selling section.

On the topmarques.co.uk website, a postcode search feature has been added to improve buyers' access to cars, as well as news and reviews on desirable cars. There will also be a guide to buying and selling.

Top Marques specialises in prestige cars with a minimum price tag of £8,000. Launched in 1994, it is published once a fortnight. Parent company Trader Media Group, owned by Guardian Media Group and Apax Partners, also owns titles AutoTrader and Bike Trader.

Naomi Lay, head of display advertising at Trader Media Group, said the relauch was aimed at making the title more distinct from AutoTrader.

"We have invested heavily in Top Marques to make it easier to use for browsing, buying and selling prestige vehicles," she said.