Pastry company appoints Wild Card

by Matt Cartmell, PR Week UK 30-Jun-08, 10:40

Wild Card PR is to raise awareness of ready-made pastry company Jus-Rol.

Wild Card has developed a media relations campaign entitled ‘Just have a go’ which will raise awareness of the brand and educate consumers about the Jus-Rol range.

Wild Card are focusing on core Jus-Rol products Puff Ready Rolled Pastry Sheets, Shortcrust Pastry, Tartlet Cases and Filo Pastry Sheets.