Conde Nast to bring Wired magazine back to the UK

By Staff, brandrepublic.com, 30 June 2008, 02:40PM

LONDON - Conde Nast is to bring back Wired magazine to the UK, more than a decade after the magazine first closed.

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The technology, business and entertainment title will arrive on newsstands during the first half of 2009 and will be edited by David Rowan, the former Jewish Chronicle and Guardian Online editor.

Nicholas Coleridge, managing director of Conde Nast, said: "Wired is the market-leading magazine about how technology is changing the world; a highly influential and visionary title that explores ideas and innovation, culture, politics and business, and how technology impacts on contemporary civilisation.

"Our extensive research confirms that the time is right for Wired to be brought to the UK, and the British edition will offer advertisers an unduplicated readership of key opinion formers."

Jamie Jouning, associate publisher of GQ since 2004, has been named publisher of Wired and Jamie Bill, publishing director of GQ, will oversee both titles as publishing director.

The previous incarnation of Wired, which came before Conde Nast bought the title in 1998, lasted less than two years before the plug was pulled in 1997.

It had initially been a joint venture between US publisher Wired Ventures and Guardian Media Group, but the two fell out and the magazines lost over £2m.

After it closed in the UK, Wired also struggled in the US where Conde Nast stepped in and bought the title and has successfully continued to publish it and its website since.

At the same time, Conde Nast plans to launch Wired into Italy, under the direction of its president, Giampaolo Grandi, where the magazine will hit the newsstands no later than March 2009. The editor will be Riccardo Luna.